These rulers
properly regarded their functions as more industrial than political. They
for the first time distributed the colonists into a series of settlements
up and down the river for farming and live-stock tending; they spurred the
willing workers by assigning them three-acre private gardens; and they
mercilessly coerced the laggard. They transformed the colony from a
distraught camp into a group of severely disciplined farms, owned by the
London Company, administered by its officials, and operated partly by its
servants, partly by its tenants who paid rent in the form of labor. That is
to say, Virginia was put upon a schedule of plantation routine, producing
its own food supply and wanting for the beginning of prosperity only a
marketable crop. This was promptly supplied through John Rolfe's experiment
in 1612 in raising tobacco. The English people were then buying annually
some L200,000 worth of that commodity, mainly from the Spanish West Indies,
at prices which might be halved or quartered and yet pay the freight and
yield substantial earnings; and so rapid was the resort to the staple in
Virginia that soon the very market place in Jamestown was planted in it.
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